- Dr. Joaquín García High School
- Choice and In-House Programs
- Marketing, Management, and Entrepreneurial Principles
Marketing, Management, and Entrepreneurial Principles
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This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in Marketing, Sales, and Service career cluster; provides technical skill proficiency and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills and knowledge of all Marketing, Sales, and Service career cluster aspects
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Marketing, Management and Entrepreneurial Principles
The Marketing, Management, and Entrepreneurial Principles Program at Dr. Garcia High School offers a four-level approach that provides an immersive, hands-on experience. The program prepares students for a career in marketing and the knowledge and skills to start their own business. All applicants must have a 2.5 GPA to apply.
Level 1: Marketing Essentials (8827110)
Marketing Essentials blends theory and practice to facilitate immediate implementation and impact. Students will learn to develop strategic marketing with sales and customer plans. A review of the marketing environment is used to help develop the segmentation, targeting and market positioning strategy for implementation along with the marketing mix (product, price, place and promotion). The goal is the identification and delivery of organizational competitive advantage and customer satisfaction – key to long-term revenue growth, profitability and success.Level 2: Marketing Applications (8827120)
This course is designed to provide students with an in-depth study of marketing in a free enterprise society and includes advertising,
promotion, product development and branding, selling and marketing research. This course also includes the uses of technology and the electronic media in marketing, purchasing, retail positioning strategies and e-Commerce marketing.
Industry Certification: Entrepreneurship & Small Business: INTUT002Level 3: Marketing Management (8827130)
This course provides instruction for a career-sustaining level of employment in the industry. The content includes applied skills related to marketing functions, employment skills required for success in marketing and career planning as related to a marketing industry.
Industry Certification: PMI Project Management Ready: PRMIN004Level 4: Business Ownership (8812000)
The purpose of this course is to prepare students for careers as entrepreneurs, present entrepreneurship as a career path worthy of
consideration, provide students with the skills needed to realistically evaluate their potential as business owners and develop the
fundamental knowledge and skills necessary to start and operate a business.
Industry Certification: Certified Internet Web (CIW) Social Media Strategist Certification Partners PROS031Included elective 11th or 12th grade-Personal Financial Literacy
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Computer Science Principles
Our in-house Computer Science Principals pathway at Dr. Garcia High School allows students to enhance their technology expertise, develop complex problem-solving skills, build a foundation in computer programming, and compete in a rapidly changing industry. This course of study explores key computer science concepts including programming languages, software development, and system architecture.
Level 1: Advanced Information Technology (9007610)
This course provides a basic overview of current business and information systems and their trends. Students gain fundamental knowledge and experience in computer technology that is required for today's business and academic environments.
Industry Certification: MTA Mobility & Devices MICRO002Level 2: Foundations of Programming (9007210)
This course introduces concepts, techniques, and processes associated with computer programming and software development.
Industry Certification: MTA Javascript MICRO104Level 3: AP Computer Science Principles (0200335)
This is an introductory college-level computing course that introduces students to the breadth of the field of computer science. Students learn to design and evaluate solutions and to apply computer science to solve problems through the development of algorithms and programs. They incorporate abstraction into programs and use data to discover new knowledge.
Industry Certification: MTA Python MICRO112Level 4: AP Computer Science A (0200320)
This is an introductory college-level computer science course. Students cultivate their understanding of coding through analyzing, writing, and testing code as they explore concepts like modularity, variables, and control structures. Focuses on computing skills related to programming in Java.
Industry Certification: MTA Java MICRO114
